Blog Post
How to monetize your personal brand and image
Barbara Cosgrave
Companies pay attention to brand recognition for one reason, to promote sales. Personal branding and image is important because you are the most important selling point of your product or service and as a potential employee. A great personal brand and image will fast track your career, speed up promotion, supercharge business success and boost earnings.
Impactis the imprint you leave in the minds of everyone you meet, every day. In your business dealings, networking and social life. It encompasses everything about you:
• What is seen
• What is heard
• What is perceived
• What is remembered
Your personal brand and image as a business owner or employee, sends a clear message to:
• Potential clients
• Employers
• Colleagues
• Networkers
about your values, your business ethics, your professionalism, your attention to detail and attitude to work and success.
People make first impressions about you but in 30 seconds they will have made their final decision.
• Do they trust you
• Do they want to do business with you
• Do you look professional
• Do you look like you are worth their time
• Do they want to engage with you
and many other details as the brain gathers information about you from visual signals. Once that decision is made, we are auto wired to look for confirmation that we are right. It’s called confirmation bias. Social Scientists as far back as the 1950’s, have proved that we look for signals that confirm our original judgement and ignore the rest. Surveys done, even back then, by the University of Edinburgh Social Sciences Research Centre, proved that we seek to judge and evaluate a person based on their status, influence, authority, power, success and trust-worthiness, and on their personal presence, image and reputation.
Get it right and you are a step ahead of the competition.
Get it wrong and you could lose the client, the interview, the promotion, lose referrals and future business.
It is very difficult to change somebody’s first impression of you.
The initial seconds when meeting someone, they will judge on your professional working wardrobe, grooming and accessories, consciously or subconsciously.
Always be aware of your personal brand and image. You never know who you will meet who may influence your future success.
Good news – it’s easier than you think! My 6 step programme will help you, just contact me.
