Your Business clothes are your packaging, _so what do they say about you?

Companies spend well over £1,000,000 a year on packaging for their products - It’s a vital marketing strategy.

Every year, 95% of new products fail. The reason is simple: most customers use a shortcut in assessing a new product. That shortcut is the product’s packaging.  Close your eyes and think of Tiffany & Co. For most people the iconic robin’s-egg blue box is more recognizable than the jewellery itself. Packaging is powerful because it tells consumers why the product and brand is different.  Great packaging can have a dramatic, direct and positive impact on sales and a company’s overall appeal.  Poor packaging can have an even more dramatic effect. The loss of sales and market share and even failure of the product completely.

Great packaging allows companies to charge a premium price because of the promise implied about the product and the brand. 

Good quality, finest ingredients, something special, delivers first class experience. All this we know from the packaging.

What does your packaging say about you?

Your packaging is your style and professional working wardrobe. The clothes you wear to work, your image and personal presentation.  Had you ever thought that your packaging, your wrapper, that is your clothes and style, can send a message of professionalism, attention to detail and leadership, that could supercharge your career, boost your earnings and bring business success. 

It is my business to “package” people. 

I create with you, a style that showcases your unique personality and business skills, your leadership qualities.

How to Create a Style That Makes an Impact.

All businesses want to achieve the instantly recognizable status of Tiffany & Co., the type of brand power that starts with a product’s packaging.

How can you translate that to your signature style and ensure you stand out from your competition?

• Know and understand your target market and customer, each and everyday. Understand their values and who they are and let them see you understand them as soon as they look at you. By the impression you give with your image.

• Look stylish and professional and appropriate. Good styling doesn’t have to be expensive. It’s knowing how to put it together and use it that matters.

• Know and understand what colours and style work for you. How it advertises your skills and business.

• Is your grooming up to scratch? Hair, nails, make-up, personal care.

• Is your voice and body language professional and in line with your target market or client. In their comfort zone and expectations of somebody they want to do business with.

​You need to look professional and successful. It plants a seed of thought in your client’s mind. It says you are the one to do the job well. You are the one who will surpass expectations and deliver a great service.

Professional style and image leave a powerful memorable impression in people’s minds.

DON’T LET YOURS FAIL YOU!

Show up and shine your light brightly and be the first choice amongst all the other competition.