Colour Psychology and Your Business Clothing

Colour is one of the most important tools you can use in business, and this includes your choice of colours for the clothes you wear to work.

What you may not be so familiar with is the psychological impact your choice of colour can have on your clients and customers. This includes your choice of clothing when you meet with a client and customers.  Colour has such a subconscious impact it is important to understand what it says to your client. It can and has proven to be the make-or-break factor in many business situations.

Others are six times more likely to be influenced by the colour you wear than by anything else about your appearance..

Business Branding Colour

Using Colour Psychology to Empower Your Business

Business colour is one of the most important considerations when establishing your business and its profile. It is important to choose colour for your branding, website, social media, business cards that is appropriate to your business and business personality.

These business colour messages are instinctive, subliminal and powerful and they can convey both positive and negative impressions about you and your business. Whether you understand people's responses to colour or whether your choice of colour is based on your own like or dislike of a colour, you need to understand the effect it has on your business.

Choose your colours appropriately and wisely. Colour is subliminal and it can help to establish your brand and your image without even saying a word.

Using Colour Psychology to Attract Your Target Markets

To develop a successful business, you need to identify the people or businesses you are aiming to sell your products or services to; it is therefore important that you identify and understand the colours that will attract your specific market.

There are colours, which may get a better response than others from your target market. Understand that there is a physiological and a psychological component to each colour as well as the subjective meanings attached by each individual.

Probably the most important question is:

What message do I wish to get across to my client?

Choose your colours appropriately to help establish your brand and your personal image, without even saying a word.

My passion is how to use colour and style as another business tool to influence successful outcomes and to create a multi-functional professional working wardrobe.

Some examples to think about are:

Blue - the colour of trust and credibility, professional

Green - the colour of nature, dependability, emotional balance

Red - the colour of confidence, assertiveness and action

Navy - efficient, authoritative, traditional

Grey - traditional, reliable, steady.

SAVE TIME, MONEY AND EXPENSIVE MISTAKES

 By understanding the psychology of colour