Blog Post

How can colour help in our every day lives

Barbara Cosgrave
colour image

Colour is not just an item of clothing we choose to wear. Colour has an energy, and we can learn to use it to helps us in our everyday lives. By wearing it, surrounding ourselves with it in our homes or offices.


Below is a guide of the energy associated with each colour. Try it you may be surprised!


RED                Vitality, courage, self-confidence

 

Use when you have a demanding day ahead or when you lack energy. Red is associated with our physical body. The colour of courage, vitality, strong will, love of life, people and the planet. 

Also the colour of confidence, so use when giving a presentation, or needing to feel confident.


ORANGE          Joy, confidence, resourcefulness, powerful communications   

         

The colour that is an anti-depressant, stimulates interest and curiosity. If you are feeling low or have to stimulate interest or curiosity for your business, try using it in your branding colours. 


YELLOW          Wisdom, clarity, self-esteem, intellect


The colour for clarity of thought, for studying, detached judgement and self-worth. 

 

GREEN             The colour of approachability, being grounded, balance


Use green for calming, for your home or office, or when dealing with people in a group, for example team meetings, being understanding. Also relaxes the nerves, creates peace and harmony.


TURQUOISE     The colour of immunity and protection


Turquoise is a good colour for nervous tension, calming. Defusing tense situations. A colour of wellness so if appropriate use in business branding in the wellness and healthcare sector.


BLUE               A good colour for communication, wisdom, and health


This is a traditional business colour, enhancing communication and speech, giving gravitas to the speaker and the business. It is also a mentally relaxing colour, good for sleep problems.


VIOLET            The colour of creativity, inspiration and dignity


This is good colour to give us inspiration in everything we do. It is also visionary and creative so if that’s the message for your business it’s a good colour to use in branding.


MAGENTA       The colour for letting go, release


Let go of old thoughts and patterns. Promote change and release old habits. Good colour for meditation.

 

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